Customer Experience Management Influencing on Human Kansei to MOT

1. Introduction From the view points of Management of Technology (MOT), the importance of management of new product development can be illustrated as follows: The production rule in 20th century manufacturing and fabrication industry is placed stress on " how to make ". The production rule in 21st century is stressed on "what to make." Attractive goods and products are most important for all divisions of a corporation. The management of new product development plays a central role in the corporation and is persuade from such multi-direct view as combined viewpoints between technological points and non-technological points (Technology + Non-technology). The problem of manufacture industries in Japan is that high technological products can not result in high sold ones. This is not coming from technology itself but from management philosophy or methodology, therefore the education and research on management of technology (MOT) should be emphasized. The management of new product development is to commit in all aspects of developing a new product and to make it sure that developed products should be successfully hit. There are rules and sharable attributes among cases of hit product development. The author tried to mine and build rules among successful attributes and features in project management after interviewing directly with product and project managers who succeeded in developing hit products and scrutinizing the gift, talent and ability required for developing hit products. The developing methodology of new products and hit products is proposed as " seven tools for product planning ". The tools are widely used and contributes in producing hit products in various fields.